A picture with a (usually) humorous caption.
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An image macro is a photo or picture with a somewhat witty phrase superimposed over it, most commonly in white 48pt Impact with a black five pixel stroke. Often used in flame wars and a fundamental feature of gif wars, they convey a humorous message of disdain towards the original poster or the entire thread.
All you need for a good macro is a hilarious picture with a hilarious caption. Both are needed for the perfect macro. However, if the caption is unfunny, the image automatically becomes fail. If you are lazy, you can have a website do the work for you.
The phrase originated in the Something Awful forums to describe images often used on USENET before the popularization of forums on the internet.
If overused, their impact can be diminished, leading to a lack of lulz. Most image macros suffer overuse within hours of their debut, quickly turning into old memes. 99% of the internet is oblivious to this and will continue using them well past their expiration dates.
Advice animals are slowly taking over traditional image macros in commonality.
- The Impact font is the font of choice for image macros.
- Usually there is thick white or black stroke around said Impact font, white stroke for black text, and vice versa.
- Image macros have been around for almost as long as the Internet itself, in one form or another.